Company Profile

With over 600 employees, we have consistently adhered to a number of unwritten, common sense and values-driven principles that have provided the framework for our organization's philosophy. Terms such as honest, fair, loyal and progressive accurately describe our team members and our way of doing business.

The Birchwood Automotive Group has grown to become Winnipeg’s largest network of Automotive retailers. With 15 franchised operations, including Birchwood Chevrolet Buick GMC, Birchwood Honda on Regent, Birchwood Infiniti, Birchwood Nissan, Birchwood BMW, MINI Winnipeg, Land Rover Winnipeg, Jaguar Winnipeg, Volvo Winnipeg, Birchwood Honda West, Woodhaven Lexus Toyota and our most recent acquisition Birchwood Kia, no other Automotive Group can offer the choices you get from Birchwood.

Each of our dealerships is structured to serve the automotive needs of our customers by operating sales, service and parts departments. In addition to these services, we operate two collision repair centres. Pointe West Collision Centre located in the Pointe West AutoPark and the Birchwood Collision Centre located just off Regent Ave, are two of the finest state-of-the-art collision repair centres in all of Canada.

As the recognized leader in the Winnipeg Automotive sector, we feel a huge commitment to the welfare of the community we serve.

Community appreciation
For nearly 50 years, Birchwood Automotive Group has been deeply involved in community events. We support local educators, hiring apprentices, summer and co-op students. And we encourage staff to give back to local charities, supporting their efforts in our many businesses

Social Responsibility

As the recognized leader in the Winnipeg Automotive sector, we feel a huge commitment to the welfare of the community we serve. Our longstanding support of the United Way of Winnipeg is evidence of that commitment.  Since 2005, Birchwood Employees have contributed close to $1,000,000 to this worthy cause.