Human Resources

MaryAnn Kempe - Chief Human Resources Officer
MaryAnn Kempe holds a Master of Business Administration and Graduate Certificate in Executive Coaching from Royal Roads University, a Bachelor of Arts from the University of Manitoba, Diplomas and Certificates in Health and Safety, Adult Education and Teaching and Human Resource Management/Labour Relations from Confederation College in Thunder Bay Ontario. MaryAnn is a Certified Mediator and is a Fellow Certified Human Resources Professional (FCHRP). Ms. Kempe joined the Birchwood Automotive Group in 2015 and currently holds the position of Chief Human Resources Officer.

In addition to her responsibilities as part of the Birchwood Executive Leadership Team, Ms. Kempe is the Employee Campaign Chair for the annual United Way campaign for Birchwood. She also participates on various community boards and committees, including the United Way Cabinet and has been a key note speaker at many local and national conferences.

Craig Goldstein - Manager, Recruitment Services
Craig Goldstein is a graduate from the University of Winnipeg and completed his Bachelor of Arts Degree with a major in Sociology. After University, Craig joined Enterprise Rent-A-Car where he was promoted to the role of Area Manager and eventually came to be the Group Recruiting Manager. Most recently, Craig was the Recruiting Manager for TransX Group of Companies. Craig's experience in the retail sector will be a valuable asset in recruitment and selection at the Birchwood Automotive Group.

In his time away from Birchwood, Craig enjoys playing volleyball, golfing, and coaching his son in baseball.

Sarah Giesbrecht - Manager, Human Resource Services
Sarah Giesbrecht joined the Birchwood Automotive Group as Manager, Human Resource Services. Sarah holds degrees in Geography and Business Administration, is a candidate for Certified Human Resource Professional (CHRP) and holds a yellow belt in lean manufacturing. Sarah's professional experience includes HR Manager for Rondex and HR Administrator for JRS Manufacturing where she implemented and led their HR practices and provided an employee-oriented, high performance culture. Sarah was also an HR & Recruitment Consultant for Painchaud Performance Group where she provided Recruiting and HR Support to several small/medium sized companies in the Manufacturing, IT and Agricultural Industries. Sarah worked as a Research Assistant at the University of Winnipeg where she wrote and compiled extensive literature reviews and co-authored several papers; one which was published in The International Journal of Business and Economics.

Outside of Birchwood, Sarah enjoys living an active lifestyle and you will likely see her at the gym, attending a yoga class or on her road bike.

Mariana Sferelli - Recruitment Advisor
Mariana Sferelli holds a Bachelor degree in Psychology and a Human Resources Diploma from Brazil. Mariana acted as a Human Resources Consultant and Recruiter for national and multinational companies in industries such as Oil and Gas, Manufacturing, Automotive and Technology. She has over 8 years of experience working with recruitment, benefits, employee relations, training and development. Mariana is currently enrolled in the Human Resources Management Program at the University of Manitoba and plans on pursuing a CPHR nomination.

Originally from Brazil, she enjoys spending time with her husband, friends, and her dog - Valentina.

Sarah Shrutwa - Human Resource Administrator
Sarah Shrutwa has been with the Birchwood Automotive Group for 7 years, most of which has been spent working as a Sales Administrator for Birchwood Honda on Regent. Sarah received a Bachelor of Arts from the University of Manitoba majoring in Psychology. Beginning fall 2016, Sarah will be working towards her Human Resource Management Diploma at the University of Winnipeg.

Outside of Birchwood, Sarah spends most of her time with her family and friends, watching movies, and playing the piano, flute and more recently the guitar.

Nitika Pathak - Human Resource Administrator
Nitika Pathak joined Birchwood Automotive Group as a Professional Intern and is now one of our Human Resource Administrators. Nitika holds a Certificate in Human Resource Management from University of Manitoba (U of M) and will now work towards becoming a CPHR. Nitika has volunteered as a Human Resource Assistant at Manitoba Museum while studying full time at the U of M. 

Outside of Birchwood, Nitika enjoys spending time with her family and going out for long walks, learning various dance forms and watching movies.

Cesar Carvalho - Recruitment Specialist
Originally from Brazil, Cesar is a Red River College Business Administration Diploma graduate with a Major in Human Resources. He also possesses a Bachelor Degree in Business Administration from the Methodist University of Sao Paulo and has previous experience in the manufacturing and transportation industries. Cesar joined Birchwood Automotive Group in 2018 in the Recruitment Services Advisor role. His responsibilities are mainly focused on the Fixed Operations, IT and Customer Services departments.

Outside of Birchwood, Cesar enjoys spending time with his family and friends. He is passionate about soccer and not only does he play regularly, but he also is the Assistant Coach of Canadian Mennonite University soccer team.

Kristen Friess - Recruitment Service Advisor
Kristen holds a Bachelor of Business Administration degree, Human Resource Diploma, and Certificate in Management from the University of Winnipeg, and is a CPHR candidate. 

With 13 years of experience in the hospitality industry, Kristen's passion for people has led her to a career in Human Resources. After graduating from her diploma in 2018, and prior to joining Birchwood, Kristen worked as an HR administrator in the manufacturing industry.

Outside of Birchwood, Kristen enjoys relaxing in the sunshine with friends and family and loves spending time in nature.

Trevor Lubinski - Learning & Development Specialist
Trevor holds a Bachelor of Arts Advanced Degree in Psychology from the University of Manitoba. Trevor is currently enrolled in the Human Resources Management Program at the University of Manitoba. Following his graduation in 2014, Trevor joined the Birchwood Automotive Group as a Sales Consultant with Birchwood Hyundai. Trevor was Birchwood Hyundai's sales leader during his 4th month on the sales floor. Trevor's diverse background of education and his devotion to Birchwood's values, culture, and vision assist him in everyday recruiting activities.

Outside of work, Trevor enjoys the outdoors, sports, and spending time with family and friends.

Tracy Lamoureux - Learning & Development Specialist
Tracy Lamoureux joined Birchwood as a Learning and Training Specialist. Tracy facilitates Covey, SDI team development workshops, and additionally is responsible for building Birchwood's leadership programs. Tracy holds designations as a Professional Manager (P.Mgr.), Certificate in Management (C.I.M.), Certificate in Management and Administration (CIMA), Certificate in Supervisory Management (CSM) and a Certificate in Project Management Fundamentals. Prior to Birchwood, Tracy held the role of Partnership Development Manager, with the United Way of Winnipeg. Prior to this role, she held various roles with Canadian Blood Services - leading and managing large teams, facilitating customer service and team development programs. Tracy has presented at local and international conferences.

Outside of Birchwood, Tracy and her husband are involved in their kids' lives and are usually found at a hockey rink or community club. Tracy believes "Volunteers do not necessarily have the time; they just have the heart." ~Elizabeth Andrew

Graham Cox - Sales Trainer
Graham has over 40 years' experience in the Automotive Business, having held various positions such as General Manager, General Sales Manager, Sales Manager, and Service Manager. He holds various certificates in all aspects relating to the Automotive Business including a City and Guilds certificate for Auto Technicians which he received in London, England. Graham has worked in various parts of Canada, including British Columbia and Alberta. He and his family moved to Winnipeg in 1989 and he has worked for the Birchwood Automotive Group since that time. Graham has been recruited by different Auto Dealerships throughout Canada and as far away as New Zealand to conduct sales training while working for the Birchwood Automotive Group. His responsibilities at present for Birchwood include new hire sales training, Sales Consultant training and Service Consultant training.

Outside of Birchwood, Graham enjoys golfing, travelling, spending time with his family and a nice glass of wine.



Birchwood Automotive Group

35D-3965 Portage Ave
Directions Winnipeg, MB R3K 2H7

  • Sales: (204) 832-1676