To provide automotive products and services that consistently exceeds the expectations of our customers and to provide opportunities and a working environment that allows our team members to grow both personally and professionally so that together we may prosper and consistently make a positive contribution within our community.
To be the recognized leader in every aspect of the retail automotive industry.
We believe that adherence to the following values is fundamental to the fulfillment of our mission and vision:
- Personal Leadership
- At Birchwood there is no place for mediocrity or half-hearted efforts. We insist upon personal responsibility and accountability from each of our team members and choose to excel in every aspect of our personal and professional lives.
- Trust & Respect
- We have nothing of greater value than our people! We believe that demonstrating respect for the uniqueness of every individual builds teams of confident, creative members possessing a high degree of initiative, self-respect and self-discipline.
- We are dedicated to a singleness of purpose and insist upon mutual support for one another in everything we do. We believe open communication, encouragement for new ideas and co-operative teamwork produces a better work environment and enthusiastic customers.
- Continuous Improvement
- We choose not to accept the status quo and firmly believe that sustained success depends upon our ability to continually strive to improve each and every aspect of what we do and who we are.