With a network of dealerships across Manitoba and consistent recognition as a top employer in Canada, Birchwood is here to help you buy, sell and service your vehicle.
As leaders, we are committed to:
To be a recognized leader of the retail automotive industry.
In 1963, R.M. Chipman returned to Winnipeg with his family and a vision to serve the city’s growing west side. He opened Birchwood Motors on Portage and Moray with a fleet of 60 vehicles and a focus on community-first service.
Today, Birchwood has grown into Manitoba’s largest automotive group with 24 dealerships and nearly 1,100 team members. Our commitment to service, team growth, and community continues to guide us. We are proud of our community and our history in it, and we look forward to continuing to grow while remaining steadfast in our values as a business that experience is everything.
Robert M. Chipman opens Birchwood Motors Ltd. at 2554 Portage Avenue at Moray Street in St. James, Winnipeg, Manitoba
Birchwood Motors Ltd. celebrates their grand opening in May, 1964. From the beginning, it was R.M. Chipman's belief that people would make the difference at Birchwood Motors.
R.M. Chipman chairs the United Way Campaign. The campaign exceeds $4 million in contributions for the first time.
Honda Trade Centre on Regent Avenue West is acquired by Birchwood and becomes Birchwood Honda Centre, a future anchor dealership for the Automotive Group in the east end of Winnipeg.
Mark Chipman becomes the second president of the Birchwood Automotive Group.
Birchwood continues its strong tradition of investing in their employees through new training initiatives, including the introduction of Stephen Covey’s “7 Habits Of Highly Effective People.”
Pointe West AutoPark opens at Portage Avenue and the Perimeter Highway in West Winnipeg. Birchwood GM, the group’s flagship store, moves to the Birchwood Auto Park beginning a new era in how customers shop.
Steve Chipman becomes the third president of the Birchwood Automotive Group when he takes the reigns from his brother, Mark.
Steve Chipman named campaign chair of the United Way. United Way hits $20 million for the first time! Birchwood is ranked the 5th Best Employer in Canada, qualifying for the sixth consecutive year.
Birchwood celebrates 50 years in business by giving away $50,000 in a customer giveaway. Also in celebration, Woodhaven Lexus Toyota becomes Birchwood Lexus Toyota.
State-of-the-art pre-owned vehicle reconditioning centre opens in Headingly.
Launch of new Birchwood brand identity to the public.
Birchwood currently has 24 dealerships that carry 22 automotive brands and provide vehicle servicing, as well as 4 Collision repair facilities, 4 Birchwood Credit stores, and our special restoration facility.
Over 1,200 people work for the Birchwood Automotive Group, across Southern Manitoba and Saskatchewan. Our service technicians are manufacturer certified, and all employees undergo rigorous training to uphold our quality standards.
Birchwood has been recognized multiple times by Aon Hewitt and other research bodies as a top employer in Canada.
In addition to Birchwood’s dealership network, we also offer a variety of services, including collision repair, service and tires, repurchase and special financing. Look to Birchwood for everything related to buying, owning, and selling a vehicle.
If owning a vehicle seems out-of-reach due to financial challenges, then the best place to look for credit is from someone who’s credible. Birchwood Credit is the easiest way to buy a car with less than perfect credit.
Performing proper vehicle maintenance can be the difference in a long-lasting and positive vehicle ownership experience. Birchwood Service provides manufacturer-certified service through our many dealership service locations.
Damage to your vehicle through a collision or other is never a welcome event. Birchwood Collision’s team of expert technicians and customer service representatives make getting your vehicle back on the road as simple as possible.
Manitobans understand better than anyone the importance of good tires for a good experience with your vehicle. Birchwood Tires prides itself on offering the largest choice of tires for Manitobans, with top selection and service.
Selling a vehicle through a private sale is a lot of work, and can even carry risk for both sides. Backed by our Reconditioning Centre, Birchwood We Buy is the easiest way to get a fair value for your vehicle in a timely manner.
Over the 25+ years that Birchwood Automotive Group has acted as a dedicated supporter and contributor to the United Way, our team members have contributed over $8,000,000 to the annual United Way of Winnipeg campaign.
Individual responsibility, commitment, and accountability from each of our team members fosters personal leadership.
Respect for the uniqueness of every individual creates strong, trusting working relationships with team members, customers, and business partners.
Sustained success depends upon our ability to continually strive to improve each and every aspect of what we do and who we are.
Our gifts of time, talent, and resources strengthen our communities, our teams, and our team members.
