People at Birchwood make a difference.

    You’re looking for a rewarding career. Look no further because Birchwood is a place where you can really make a difference—at work and in your community.

    It all starts by clicking this button to find the Birchwood career for you.

    Be part of a diverse and inclusive team, working together for our customers, each other and our community.

    We’re Manitoba’s largest automotive group with 1,200 team members, and a network of dealerships, collision centres, reconditioning centers and other services spanning 24 dealerships and encompassing 22 automotive brands.

    We’re a Top Employer

    The editors of Automotive News have recognized Birchwood for the Automotive News Canada Best Dealerships To Work For Award each year since 2018.

    Types of Roles at Birchwood

    Sales TeamService TeamSupport Team
    Sales Team

    Vehicles, financing, and more.

    At Birchwood, we have a variety of positions available that are directly involved with buying, selling, and managing our inventory. A few are in the list below:

    • Product Advisor
    • Delivery Coordinator
    • New Car Sales Manager
    • Used Car Sales Manager
    • General Sales Manager
    • Financial Service Manager

    Administrative positions:

    • Sales Administrator
    • Warranty Administrator
    • Pre-Owned Advisor

    Most hired position: Product Advisor

    Most hired position: Lot Attendant / Detailer

    Service Team

    Maintaining an investment.

    At Birchwood, we have a variety of positions available that are related to vehicle maintenance and repair. Here are a few: 

    • Service Technician
    • Lube Technician
    • Body Repair Technician
    • Service Advisor
    • Shop Foreman
    • Fixed Operations Manager

    Administrative positions:

    • Service Administrator
    • Service Concierge
    • Internal Service Advisor
    • Collision Consultant
    • Commercial Account Manager
    • Production Assistant
    • Production Manager
    • Administration Manager

    Most hired position: Service Technician

    Most hired position: Service Advisor

    Book a service appointment@2x
    Support Team

    Support, Development, and Internal Resources

    While many of the roles at Birchwood are involved with the buying, selling, and servicing of vehicles, we have over 130 staff in other departments such as:

    • Human Resources
    • Information Technology
    • Software/Web Development
    • Graphic/Web Design
    • Social Media
    • Data Analysis
    • Property Maintenance
    • Contact Centre
    • Accounting

    Administrative positions:

    • Customer Service Representative
    • First Impressions Representative
    • Inventory Advisor
    • Repair Order Coordinator

    Benefits and Wellness

    Explore the benefits of working at Birchwood.

    Rewards and Recognition

    In addition to your salary:

    • Many roles have a bonus and commission incentive plan that rewards you for success.
    • We also offer a group savings plan and a diverse corporate discount program.

    Celebrate Success

    We celebrate your success in a variety of ways:

    • Annual Circle of Excellence program recognizing top performers across the organization.
    • Birchwood Bucks is our annual prize auction with hundreds of prizing rewarding productivity
    • Holiday party done right! Entertaining evening dinner event with a separate children’s party with our families. Including special guests of Santa, Superheroes, Princesses and loads of gifts.

    Team Member Benefits

    • competitive benefits package that includes vacation time, company paid extended health, dental/vision coverage, and employee assistance for when you need it.
    • RSP Matching Program — Birchwood will match up to $5,000 of your regular earnings after 1 year of employment.
    • Our program offers a variety of options for life and disability insurance.
    • Plus we offer an education scholarship program for team members’ children.

    Career Development

    At Birchwood we take your career path seriously, and work with you for opportunities for advancement.

    • Opportunities to work on projects and committees to help improve and make a difference
    • Provide and receive mentoring and coaching. Participate in skills, leadership and technical training.
    • Professional accreditation with our very own Birchwood University Leadership Academy and a unique Sales Academy.

    Work Environment

    At Birchwood, when you walk in the front doors, you’ll see:

    • A creative and mindful workplace
    • Hardworking people doing meaningful work all tuned to the customer

    The workplace has changed, and we’ve changed with it. We offer a variety of positions, including onsite, remote, and hybrid work models.


    Our values are focused on personal leadership, trust, respect, continuous improvement, and generosity.

    We ensure our team members know they belong, feel included, and understand how their job fits into the big picture by providing opportunities for:

    • Self-development
    • Volunteer programs
    • Collaboration with outside organizations, such as United Way

    Investing In You

    Team Members

    Our team members are our most-important asset. We invest in them by developing their career with exceptional personal and professional skill development and meaningful celebration of outstanding results.

    Recent Graduates and Professional Interns

    Just graduated? Still in school? Ready to put your skills to the test?

    We’re always hiring new graduates and providing internships to candidates still in school. At Birchwood, you’ll get:

    • Career growth
    • A fun and exciting work environment
    • Top-notch personal and professional development

    Learning and Development

    Learning and development programs are the magic ingredient that help us achieve the values of personal leadership, trust, respect, teamwork, and continuous improvement. We have an entire team dedicated to providing custom programs for team members on every step of their career.

    Are you ready to make a difference?

    In the community:
    The Birchwood Way

    Participation in our community is the hallmark of Birchwood. As one of our most-important values, we actively encourage team members to give back. We actively support many worthwhile charities by volunteering and making donations, supporting people in need, and making our communities a better place to live.

    Birchwood United Way Campaign

    Birchwood Timeline

    Since its founding in 1963, Birchwood has enjoyed a long and rich history of supporting and empowering communities and team members alike. Birchwood now leads the way into the future with cutting-edge service and technology, as Manitoba's largest automotive group.

    Accessibility Policy

    Birchwood is committed to creating a diverse workplace and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Reasonable accommodation is available to applicants with disabilities upon request. Please email your request to: [email protected]
    Click below for more information on our Accessibility Policy,
    Founding of Birchwood
    Robert M. Chipman opens Birchwood Motors Ltd. at 2554 Portage Avenue at Moray Street in St. James, Winnipeg, Manitoba
    Birchwood Newspaper Article
    Birchwood Motors Ltd. celebrates their grand opening in May, 1964. From the beginning, it was R.M. Chipman's belief that people would make the difference at Birchwood Motors.
    United Way Contributions
    R.M. Chipman chairs the United Way Campaign. The campaign exceeds $4 million in contributions for the first time.
    Birchwood Honda Newspaper Article
    Honda Trade Centre on Regent Avenue West is acquired by Birchwood and becomes Birchwood Honda Centre, a future anchor dealership for the Automotive Group in the east end of Winnipeg.
    Mark Chipman
    Mark Chipman becomes the second president of the Birchwood Automotive Group.
    Covey's 7 Habits Book
    Birchwood continues its strong tradition of investing in their employees through new training initiatives, including the introduction of Stephen Covey’s “7 Habits Of Highly Effective People.”
    Pointe West Autopark 1999
    Pointe West AutoPark opens at Portage Avenue and the Perimeter Highway in West Winnipeg. Birchwood GM, the group’s flagship store, moves to the Birchwood Auto Park beginning a new era in how customers shop.
    Steve Chipman 2003
    Steve Chipman becomes the third president of the Birchwood Automotive Group when he takes the reigns from his brother, Mark.
    United Way Donation Photo
    Steve Chipman named campaign chair of the United Way. United Way hits $20 million for the first time! Birchwood is ranked the 5th Best Employer in Canada, qualifying for the sixth consecutive year.
    Birchwood celebrates 50 years in business by giving away $50,000 in a customer giveaway. Also in celebration, Woodhaven Lexus Toyota becomes Birchwood Lexus Toyota.
    State-of-the-art pre-owned vehicle reconditioning centre opens in Headingly.
    Birchwood Logo
    Launch of new Birchwood brand identity to the public.

    Learning and Development

    More than just a job

    At Birchwood, the values of personal leadership, trust, respect, teamwork and continuous improvement are embedded into the fabric of our culture and reputation. Our extensive set of Learning and Development programs help us to achieve this.

    Career Listings at Birchwood

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    Don't see a position for your role here but want to work at Birchwood?